Meaningful Holiday Gift-Giving in a Time of Rising Prices

As families prepare for the holiday season, many are feeling the strain of higher prices and a slowing economy. Tariffs and rising costs on everyday goods — from toys to electronics — are making it harder for parents to afford the kind of Christmas they want to give their children. The season that’s meant to bring joy can sometimes bring stress instead, especially when the numbers on the price tags feel overwhelming.

In fact, a Stagwell Global survey found that 51% of consumers say tariffs will slow their holiday spending, and 87% plan to shop earlier to manage costs. This reflects a broader reality: families everywhere are tightening their budgets and looking for creative ways to make the season special without overspending.

But Christmas has never been about how much we spend. It’s about love, connection, and gratitude — the things that make families strong no matter what’s happening in the economy. When money is tight, there’s still room for deep generosity. It just looks a little different.

Homemade Gifts, Heartfelt Impact

This year, more families may turn to homemade gifts — not just to save money, but to rediscover what giving is truly about. A handmade blanket, a photo album filled with family memories, a batch of cookies wrapped in simple paper — these gifts carry something no store can sell: time, thought, and love.

Children can join in, too. A child’s drawing, a handwritten letter, or a simple ornament made from recycled materials can become cherished keepsakes. These moments of creativity bring families together and help teach children the joy of giving from the heart.

Creating New Traditions

When the economy feels uncertain, families can find strength in togetherness. Instead of focusing on what can’t be bought, focus on what can be shared — stories, laughter, a home-cooked meal, or a walk through the neighborhood lights. Consider starting new traditions: a family baking day, a night of board games, or volunteering together at a local shelter.